How To Earn Money Using Google AdMob With Android Application | How Much Revenue Can You Earn from AdMob


It is impossible to deny the power of mobile. Mobile devices – smartphones and tablets – are here to stay. In this article, I will tell you how to earn money using Google Admob with the android application. 

There are apps for entertainment, information, and communication, among many other categories.

For those who are developing an app, it represents a great potential to become a direct source of money.

Now, do you want to know how to monetize your app? Then take a look at our tips on Google AdMob, Facebook Audience Network, and other ways to profit from your app’s popularity. 

How to monetize an app using ads

You can use your app as a vehicle for ad campaigns. It’s a similar concept to the ads you’re used to seeing on websites, (within apps) were of the same proportion, or even higher, than mobile browser ads.

This prediction makes sense; users choose to use apps rather than mobile sites because they are more convenient and functional.

A good example is internet banking apps: they are easier to view and navigate than the bank’s own mobile site.

So, as users are migrating to apps, so is advertising. And there are tools aimed at enabling the development of ad campaigns optimized for this channel.

Among these tools, two stand out: Google Admob and Facebook Audience Network.

How To Earn Money Using Google AdMob

Google Admob

You have already seen that it is viable to monetize an application through advertising. Then the question arises: how?

Monetize – by placing ads in your app.

Admob is available for the two major mobile platforms: Android and iOS.

Monetizing your app with Google Admob

First of all, you need to choose which ads to show. But rest assured: Admob allows you to control this through general category filters. So you can ensure alignment between the ad and the content of your app.

Another option is to use the Ad Review Centre. With it, you can review ads individually before they are displayed within your app.

Another important concern to keep in mind when using Admob is the issue of formatting. The format of the ad must be appropriate to ensure that the user experience with your app is not compromised.

Admob offers a variety of formats: banners, interstitials, or video.

Banners are located at the top or bottom of the screen and are intelligently resized to fit the screen.

Interstitial ads occupy the entire screen and appear in natural intervals or transitions of the application’s dynamics.

Video ads can be ignored by the user after five seconds.

Finally, another important point is the value you will receive for displaying ads in your application.

How is this value defined?

Through the advertisers’ bids. They pay according to the CPM model – cost per thousand impressions, or displays, per ad.

The higher the competition, the higher the bids and also your monetization potential.

The prospects are good: as there is a lot of demand from advertisers, CPM bids on Admob have grown by 200% since 2013.

To top it off, Admob also boasts excellent fill rates. In other words, the high demand for advertisers guarantees you won’t be short of ads embedded in your app.

It is worth mentioning that Admob has a mediation feature.

This allows you to manage several ad networks to dynamically choose the most profitable ones. This way, you can optimize your earnings with in-ads in your app.

How do payments work?

On Google Admob, you get paid after the 21st of the following month. Therefore, the income you generated in January will be calculated until the 21st of February and paid immediately afterward.

There is a minimum limit to “redeem” your earnings. This value changes depending on the currency you use in Admob. 

Network of Facebook Audiences

But Google Admob is not the only option to monetize your application. You can also participate in The Audience Network, which is geared towards advertising using the Facebook system.

It is interesting to note that Facebook’s Audience Network works quite similarly to Admob – in the same way, that Facebook Ads works similarly to Google Adwords.

It’s worth reinforcing that both Android and iOS apps have support for The Audience Network.

You can join the Audience Network as an app developer, to monetize, or as an advertiser, to promote. See below for more details.

Your app can be monetized with Audience Network

To do this, you need to integrate your application with the Audience Network, which can be done through an SDK.

Next, you need to determine the positions in which the ads will be displayed. The ad formats, moreover, are the same as we saw in Admob: banner, interstitial or video.

The third step is to submit your app for Facebook analytics – a process that takes 48 hours, but is done automatically.

With these three steps and your app active for download and with user views, you can start generating revenue.

But in the end, what are the ads that will be served on your app?

Basically, they are the Facebook Ads campaigns where advertisers choose to use The Audience Network.

For advertisers this is an interesting option, because it allows them to be seen by the same users on two different platforms: Facebook and apps. Thus, the opportunities to connect with the consumer are doubled.

For you, the process is also smooth. Your app users will only see relevant ads, targeted through demographic filters.

A valuable resource of The Audience Network is mediation – another similarity to Admob. It allows you to manage more than one ad network to ensure the best results. 

Now, some practical information.

The Audience Network is paid monthly – usually in the third week of the following month. In other words, what you earn in January will probably be paid out in the third week of February.

However, beware: the credit is only released when the available value is more than $100, in total.

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